For my very first post here, I’m showcasing some of my latest work from my Introduction to Marketing Communications class. It’s an ad that I created for inclusion in a case study on the 1998 RBC/BMO merger as if it happened today. The objective was to create awareness of the merger, as well as gain confidence and preference in our clients.
I created this ad on a Sunday at 11 o’clock in BCIT’s gym. At the time I was balancing exhaustion, hunger and weary focus while feeling like this project would never get finished. My bleak outlook at the time aside, I think it turned out really well.
Original image here.