For my very first post here, I’m showcasing some of my latest work from my Introduction to Marketing Communications class. It’s an ad that I created for inclusion in a case study on the 1998 RBC/BMO merger as if it happened today. The objective was to create awareness of the merger, as well as gain confidence and preference in our clients. I created this ad on a Sunday at 11 o’clock in BCIT’s gym. At the time I was balancing exhaustion, hunger and weary focus while feeling like this project would never get finished. My bleak outlook at the time aside, I think it turned out really well. Original image here.

For my very first post here, I’m showcasing some of my latest work from my Introduction to Marketing Communications class. It’s an ad that I created for inclusion in a case study on the 1998 RBC/BMO merger as if it happened today. The objective was to create awareness of the merger, as well as gain confidence and preference in our clients.

I created this ad on a Sunday at 11 o’clock in BCIT’s gym. At the time I was balancing exhaustion, hunger and weary focus while feeling like this project would never get finished. My bleak outlook at the time aside, I think it turned out really well.

Original image here.

Tags: BCIT Creative